PromoTech Marketing is highly focused on providing results driven SEO through Google Maps Marketing for MN small businesses. 
Google Maps Marketing: What Is It?
Essentially, Google Maps marketing provides you with a simple way to advertise your business by using Google Maps’ features. This can be incredibly useful to larger companies (and is expected) but is even more essential to small businesses.
The real secret to successful Maps marketing is not only visibility – it’s also about proper positioning and not just that of your store. You can utilize Google Maps in a digital marketing strategy if you use it correctly (and strategically).
Google Maps marketing is not just about where your store location is – you need to consider what people will see when they type in the name of your company. You also want to make sure that if someone searches for a keyword related to your business, you are shown on Google Maps results page and can be found easily.
How Do You Market on Google Maps?
Getting higher rankings on Google Maps is just the beginning, and we strive to achieve even higher placements in the local business listings results on Google search engine result pages.
You can do this by optimizing your Google Business listing with high-quality content and local citations.
Results From Google Maps Using Proximity-based Methods
One of the first kinds of listings Google Maps has is based on location. Mobile searches (and Google Maps results) are becoming increasingly common due to the rise in mobile searches.
This means Google Maps can be used to rank higher than other location-based services like Yelp or Yellow Pages.
We’ve seen an increase in businesses ranking for long-tail keywords with very high search volumes, such as “manicure near me.” This is because of proximity-based methods and Google Maps’ propensity to rank for long-tail keywords.
These methods can also be used when creating listings on Google My Business, such as linking your website and other social media pages within them. It’s important to stay up-to-date with Google algorithm updates and add rich snippets wherever possible.
The display of predictive results near you may be even more prominent than usual for some searchers, depending on several factors. The Google Maps feature almost makes it seem like they want us to use their service to find local businesses!
Ranking Results for Google Maps
There are a few additional map results offered by Google Maps other than those based on proximity. Some users don’t enable location data on their mobile devices, so Maps listings can be found across any city and not just the closest to the user. These are when “rankings” from Google Maps are demonstrated.
Ranking results matter, especially when placing your business at the top of Google Maps listings on a national scale.
The following factors will affect your business’s chances of being ranked higher in Google Maps:
- Density/popularity of nearby businesses, including competitors
- Quality and quantity of reviews (both yours and those for your competition)
- Location data accuracy (make sure you have the correct street address)
- Google Street View images
- Your business category (for example, “bars” or “restaurants”)
- Business hours and living/working locations of your competitors’ customers.
The right marketing strategy can put you in a better position to rank higher on Google Maps, even if it appears minor to others. So get started today!
PromoTech can get you the traffic increase you’re looking for!
How Do I Increase My Visibility on Google?
The digital world is important today. This is where most transactions and marketing interactions happen. Google Maps is an important tool for marketers as it can help them increase their visibility and sales.
But, to increase your business’s visibility on Google, you have to rank higher. And in order to rank, you need traffic from Google Maps.
Now that you know what you want, we’ll tell you how you can get it through Google Maps. Let’s look over a few tips on the best way to optimize your business’ visibility for Google Maps:
- In addition to basic details about your company like address, telephone or email, add information on your business hours and directions.
- If you have a physical store in the area, be sure to include that too!
- Be specific about what service or product you offer. Google Maps will show related businesses when users search for keywords like “appliance repair near me.”
- Add links to your Google Maps listing that point to your social media profiles. Google will pick these up and show them on the page for users who are interested in following you.
- Make sure to change or update any information when it changes, like new hours, contact info, etc.
PromoTech has the solution that will improve your business reach, generate more traffic to your website or blog post, and ultimately drive more customers in-store!
PromoTech offers Google Maps Marketing services in Minneapolis to businesses of all sizes.
We design, create, implement and optimize Google+ pages for your business that will help you reach the most people with a single post or update!
We also provide detailed analytics on how well your posts are performing so that you won’t spend money on posts that aren’t even reaching your customer base.
Is Google Maps Good for SEO?
Local Google Maps are still a vital part of organic search engine optimization. Google Maps will rank your business on the map card or pins, which are usually located in the top left-hand corner of its search results page.
This can help get customers to visit you if they know where you are and what kind of products/services you offer without having to go through all the hassle of searching through Google’s search engine.
Local listings also have an impact on your company’s ranking in Google Maps for mobile devices, which is often how people are using the app now instead of just typing in a query to find what they’re looking for.
It helps you rank higher if you claim and verify your business listing with all its information readily available online. You need to make sure Google knows what your business is, who it’s affiliated with, and where the address is located in order for them to rank you higher on local searches.
For example, suppose you have a restaurant chain that has locations all over the country or even worldwide, but they’re all owned by one parent company. In that case, you might want to list each individual location as a separate business.
If your company has subsidiaries or franchises, make sure Google knows which ones are owned by the parent company and which are separately operated under different names.
This will help Google identify sites that speak for themselves instead of having one site with multiple voices coming out of it about the same company.
If you’re a small business that has one location, then Google will know who owns it without you having to do anything else.
However, if your site is for marketing purposes and not the primary website for your business (for example, a restaurant’s blog), make sure to add links on the page back to your main site. This will ensure that Google knows who the business is behind it and can link back to your website for more information.
How Can I Put Myself on Google Search?
Putting your business on Google searches will need a lot of work, but it will be worth it in the end.
First and foremost, Google needs to know about your business for you to get on their searches. This can involve registering your domain with them (google.com/domains) or buying a website from an established company such as Squarespace or GoDaddy if you want more than just a Google-hosted site.
From here, you’ll need to do a variety of tasks: add content and maintain it on your website; build links that will point back to the website from other sources such as social media or news articles about your business; use good SEO tactics (keywords in title tags, meta descriptions) for search engine optimization; and periodically update Google with changes.
The more you do to keep your company on Google’s radar, the higher up they’ll show it in search results!
If you need an airtight search engine optimization specialist that includes Google maps marketing, PromoTech can help you!
What Do I Need to Do to Get My Business on Google Maps?
Having your business on Google Maps will not only increase your chances of potential customers but can also help to improve your search engine optimization.
Google Maps is a very helpful tool for large and small businesses alike. Providing Google Maps with good information about your company can go a long way in helping you rank higher on search engines. Your company’s name will also help to provide a more accurate representation of where people are located.
It’s fairly easy to set up your business on Google Maps. Google offers a cool tool that will help you determine the coordinates of where your business is located, and then Google Maps can use these to place it on its map.
You can also modify your business hours, add the contact information for your company, and take a tour around Google Maps to ensure you have made all of the necessary changes.
After these changes, you can make sure that Google can at least point some users to your business when they search for the right keywords.
It is a good idea to make sure that Google has the right information about your business, so you can reap all of the benefits it offers for marketing purposes.
PromoTech is a Google maps marketing specialist company that can help you get your business on Google Maps!
Contact PromoTech for more information about how we can make sure your business has the best chances of being found online and in real life when customers are searching for it.
Why PromoTech is Your Go To Provider for Google Maps Marketing?
PromoTech is a Google maps marketing specialist company that can help you get your business on Google Maps!
Contact PromoTech for more information about how we can make sure your business has the best chances of being found online and in real life when customers are searching for it.
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